The overall look of a TV show that illustrates the setting and visual style of the story. Includes the design of the sets, location choices, this is actually not only important to the tone of a show but also the type of audience it draws for example downton abbey aims to more a more elderly audience whereas doctor who appeals to a younger and more sci-fi based audience this is due to the layer out of stories and the use of techniques used in filming and editing downton has a nostalgic feel which is reflect in is used of light , sound and camera which would differ quite a lot from doctor who
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