Wednesday 9 April 2014

Target market

 punk in it's many sub-genres  is very strong in younger generations I feel this will be are target market for the band  due to the appeal of the band, the locations of are audience would be the UK and the US both are significant markets for this genre with the draw to the genre still evident in even the mainstream charts of the countries with punk and it main sub genres have many hits in the charts and is still very much a  commercial visable  the Band we are focusing on are called City car chase  would fit into a number of the genres, punk being one of them but all these others genres have drawn inspiration for punk so it seemed like a naturally starting point to been with, when thinking about an audience it is also important to look at the disposable income of the target market punk has develop much over the years with the ethic of D.I.Y has been some what abandoned, This is due to the fact the amount of disposable income in this market  has increased greatly over the years to a point when the amount would be similar to most other genres which makes this a viable market for the band we have chosen to use

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