punk introduction

Punk started as a very working class music, most of the bands came from this background, punk is know for it's D.I.Y attitude, fast paced song's short songs and it's often political message, As i've stated punk started of very working class but as the genre grew and time passed it became more present in all classes I feel this was due to the nature of the music. Punk has actually been a very influentially genre inspiring early grunge and  third wave ska. Despite what many would think punk actually has got quite a large audience in the 31 to 45 age group this is largely due to the fact the people  who listened to punk in the 70 and 80's adapting the 'punk till I die' attitude as well as this punk in it's many sub-genres  is very strong in younger generations,

 I feel this will be are target audience for the band  due to the appeal of the band, the locations of are audience would be the UK and the US despite in early years america being known for notoriously difficult for bands to get a foot hold in this is not the case anymore and america would now actually become  a significant market, the Band we are focusing on are called City car chase  would fit into a number of the genres, punk being one of them but all these others genres have drawn inspiration for punk so it seemed like a naturally starting point to been with, when thinking about an audience it is also important to look at the disposable income of the target market punk has develop much over the years with the ethic of D.I.Y has been some what abandoned, This is due to the fact the amount of disposable income in this market  has increased greatly over the years to a point when the amount would be similar to most other genres which makes this a viable market for the band we have chosen to use

 

Fashion has it's place in the punk it was seen as self expression meaning that people decide of how they dressed but how they felt and really dressed the way they want, early Punk fashion was inspired by many different groups. Rude-boys, mods and greaser and many other groups inspired the early punk however as they was no set dress-coded all early punk bands looked different, this in support  the following photos which show some of the early band on the punk

 scene as you can see they all look different and draw influences for  different place  with each inspired by different movements that came before them while the Ramones have a greaser look, stiff littler fingers seem to dress more similarity to some rock musicians of the time these dress choices can be traced back to the the musical influences of the bands.While as i've stated punk start out with no set dress code studded-leather jackets skinny jeans and safety pin became a staple of any punks wardrobe, excess and over the top haircuts became the norm for punk but again in the 80's it underwent another evolution many adopt the skinhead look which considered of fred perry shirt's braces and doc martins but is must be mentioned not all punk adapted the skinhead look some people put it down to the fact they disagrees with the skinheads political with many being link to the national, front many punk disagree with this or simple didn't care thus keeping the punk look alive, In the nineties and the 00's it again shifted due to the rise of pop-punk. the fashion then became jeans and hoodies and brighter colours also became more present in the period.

This is some what of an overview to early influences, we have looked at most aspects of early punk through to pop-punk and have tried to put the band in a box but the problem is that and it's sub-genres are so diverse and cover so many artist that is it is hard do simple put them in a box and say they are one style or another it makes for challenges in marketing the band and in going forward i think is it important that we place them in the correct genre/sub-genre to maximise sale and to ensure we have a audience built up of our target market this area of a researching and planning that we must be very careful about there is a real need for cohesion throughout this important stage in our music video if we fail with planning then we could ended up with a music video that doesn't suit the video and thus doesn't engage the audience in the way we would hope for. One thing i believe we should look in our music video is the use of live performance punk and it's many sub-genre typical don't have narrative music video but rely more on performance and in some case humour .